Global Industry’s First-Ever Female CEO Appointed
Apt, France – 24 June, 2013 – In the wake of a health scandal which saw over 300,000 women fitted with defective medical devices, one of the world’s leading manufacturers of breast implants today announces they will be tackling the challenges of any loss of confidence in the sector under the guidance of the industry’s first-ever female Chief Executive Officer. GC Aesthetics (www.gcaesthetics.com), the parent company of Apt-based Eurosilicone and UK-based Nagor; whose products are sold in over 90 countries; will be led through a consumer-focused re-launch by former Pfizer executive Ms. Ayse Kocak.
Ayse aims to mould GC Aesthetics and its 300+ employees into a company that speaks directly to women, caters to their needs and helps to restore their faith in cosmetic surgery after the PIP scandal. She says;
“At this seminal time in our sector, we have an opportunity to fundamentally change the playing field of the breast implant industry. All businesses have an obvious need to be aligned with what their consumers want, and in our case it’s specifically about what women want and, indeed, deserve.”
GC Aesthetics owns French brand Eurosilicone (www.eurosilicone.com) and UK-based Nagor (www.nagor.com) which together produce over 275,000 implants each year. Their products have been on the market for over thirty years and offer the best warranty available: free and valid for the entirety of the patients’ lifetime. Ayse continues;
“We understand that it’s not just the physical aspect of breast enhancement or reconstruction, but how women feel about their choice to have breast implants placed inside their bodies – especially after a betrayal such as PIP.
“We’re committed to further establishing our company as one that genuinely listens and responds to women. We want to encourage them to do thorough research and offer a platform to share their experiences with each other. Due to recent events, the public has become more aware than ever that choosing the implant is as important as choosing the surgeon.”
“We’re not simply making and selling medical devices; we’re helping women change they way they feel about themselves, so they can confidently make the lifestyle choice that is right for them.”
GC Aesthetics’ also intends to further promote their open-door policy for surgeons to visit the manufacturing facilities and see first-hand how the products are made.